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When Apple goes for Art!

As most of us are stuck, enjoy a 5h private visit at the Hermitage.

The giant Apple launched a wonderful advertising of over 5hours long.

Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take.

5 hr 19 min 28 sec cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia. 

The 29-year-old Russian filmmaker behind the ad is Axinya Gog who said: “art that is timeless meets modern life and state-of-the-art technology.” Gog has been "raised" at the Tretyakov Museum in Moscow as her mother is one of the curators. This film touches us at ikonoTV as it mirrors our work when we try to take your eyes by the hand;-)

Enjoy and watch here in full screen the whole film.